A blocky Roblox-style Finnish lake scene: a log sauna with a smoking chimney, a wooden pier, three players cannonballing into the lake, a swimmer and a rowing boat in low midnight-sun light.
Lakeside_Sauna
Start a project

Roblox games
brands get played in.

A Finnish studio designing and building
Roblox games and experiences for brands.

Games first.
Your brand lives inside.

Players can smell an advert from across the map. So we start with the game: a world worth exploring, a loop worth repeating. Then we build your brand into the parts players love most.

Explorer
  • Branded_Game
  • Brand_Experience
  • Game_Design
  • Own_Games
PropertiesBranded_Game

Branded games

A full Roblox game built around your brand, with its own loop, progression and reasons to come back tomorrow.

Class
Game
Sessions
Repeatable
Brand
Built in

Worlds we would build.

Concept Studio concepts that show how we think. Not client projects, and nobody paid us for them. Yet.

Blocky winter market at night under northern lights, with an ice reindeer sculpture, lantern-lit stalls and players skating on a frozen pond.

Kaamos Market

A polar-night winter market where players skate, trade and hunt for hidden reindeer. Your brand runs the warmest stall in Lapland.

Properties
Format:
Seasonal world
Loop:
Collect and trade
Brand role:
Market host
Blocky midsummer island party with a bonfire raft, a stage with musicians, string lights in birch trees and players in canoes.

Juhannus Island

Midsummer on a lake island: a stage, a bonfire and a night that never gets dark. Built for a launch players attend together.

Properties
Format:
Live launch event
Loop:
Gather and celebrate
Brand role:
Headliner
Blocky obstacle course of floating platforms across a frozen lake, from a sauna to an ice hole where a player cannonballs in.

Avanto Dash

An obby from the sauna door to a hole in the ice. Quick to learn, hard to master, very cold at the finish.

Properties
Format:
Obby
Loop:
Run, fall, retry
Brand role:
Built into the course

Löyly

[ˈløy̯ly]  noun, Finnish

The wave of steam that rises when water hits the hot stones of a sauna. Finns judge a sauna by it.

We judge games the same way: less by the feature list, more by the feeling they give off. Finland has about three million saunas for five and a half million people, and a games industry that punches far above its size. That is the culture we build from.

Inside a blocky wooden sauna: tiered benches, a stove piled with stones, a bucket and ladle, a window onto a lake at sunset.
PropertiesKiuas
Stones:Hot
30

How a project runs.

Output saunaviltti / new_project
  1. Brief received Tell us who you want to reach and how they should feel when they leave. We take it from there.
  2. Concept ready We pitch the game: the world, the loop that keeps players in it, and where your brand lives.
  3. Building Design, code and art from one team in Finland, with a playable build early and often.
  4. Playtesting We watch real players play, then fix everything that is not fun yet.
  5. Published Your world goes live on Roblox, ready for its first visitors.

Questions brands ask.

New to Roblox as a marketing channel? Our guide covers who plays, the ways brands show up, and the rules: Roblox for brands.

Helpfaq.md

What does Saunaviltti do?

Saunaviltti is a Finnish game studio that designs and builds Roblox games and experiences for brands and companies. We make full branded games, limited-time brand experiences for launches and seasons, and game design and concepts. We also develop our own original Roblox games.

What is the difference between a branded Roblox game and a brand experience?

A branded game is a full Roblox game built around your brand, with a gameplay loop and progression that give players reasons to return. A brand experience is a limited-time world built for one moment, such as a launch, a drop or a season, with a clear start and end.

How does a Roblox project with Saunaviltti run?

Five steps: you send a brief about who you want to reach and how they should feel; we pitch a game concept with the world, the loop and where your brand lives; one team in Finland builds it, sharing playable builds early and often; we playtest with real players and fix what is not fun; then the world is published on Roblox.

Are the worlds shown on this site client projects?

No. Kaamos Market, Juhannus Island and Avanto Dash are studio concepts that show how we think about games for brands. They are clearly labelled as concepts and nobody paid for them.

Where is Saunaviltti based, and who do you work with?

Saunaviltti is based in Finland. We work in English with brands and companies anywhere that want to reach players on Roblox.

Is Saunaviltti part of Roblox?

No. Saunaviltti is an independent studio. Roblox is a trademark of Roblox Corporation.

How do I start a Roblox project with Saunaviltti?

Send a brief through the form on saunaviltti.fi. Tell us about your brand and who you want to reach; a few lines is plenty to start.

Bring the brief.
We’ll heat the sauna.

Tell us about your brand and who you want to reach. A few lines is plenty to start.

Start a projectbrief.rbxl